Our Management Team


Ahmad Yassin

Director of Marketing & Communications
Ahmad Yassin is an experienced strategic marketing professional, with than 12 years of expertise in the UAE, GCC and MENA Region. He specializes in developing creative marketing strategies for companies operating in Training & Development Education, EdTech and Consulting sectors. Ahmads proficiency in brand management, market positioning and Marketing Technology empowers businesses to thrive in the changing landscape. By working with business units he identifies market demands and offers strategic recommendations to enhance services. With a proven track record of delivering outcomes he continues to play a role, in driving business growth and achieving success across diverse industries.

• Marketing Analytics Certification from Wharton Business School
• CIM Level 7 Postgraduate Diploma in Marketing from the Chartered Institute of Marketing
• Bachelor Degree in Marketing from the Hariri Canadian University

• Certified in Digital Strategy from CIM
• Professional Digital Marketing Diploma from Digital Marketing Institute
• Certified EFQM Internal Assessor

• CIM Chartered Marketer MCIM

• CMC Certified Management Consultant
• CIM Marketing Mentor
• The LPI Fellow Membership
• NEMA Holding CSR Committee Member

Areas of Expertise
MarTech, AdTech, Marketing Strategy, Marketing Automation, AI & ML, Social Media Strategy, Influencer Marketing, Brand Management, PR & Communications, Events Management, Market Research, B2B and B2C Marketing Strategies, digital transformation, and Digital Marketing Strategy.