Martin Lindstrom

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Martin Lindstrom

Mark Lindstrom's Books

Buyology: Truth and Lies About Why We Buy

Why do we buy the products we do? Martin reveals the findings of a three-year neuromarketing study on over 2,000 people who were fed a diet of adverts, logos and products and explores the role of our subconscious and senses in steering buying decisions.

Small Data: The Tiny Clues that Uncover Huge Trends

How do 2,000 consumers in 77+ countries live while at home? Martin gathered the ‘small data’ to discover what it takes to create a product that consumers want and reveals how organizational strategies have been shaped by this experiment. A New York Times best seller.

The Ministry of Common Sense

Corporate politics and excessive bureaucracy harm organizational culture and performance, preventing a focus on what is important: the customer or consumer. The solution? Common sense. Martin guides organizations in how to find and leverage it.

INSIGHTS & EVENTS

Learn, be inspired and motivated by
original and innovative thought leadership

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Feature Event
How Executive Coaching Can Improve Your Business

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Blog
Power Strategies for the Workplace

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Blog
The history of learning and development: From 1990 to present day

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Blog
Why Training and Development is everyone’s concern

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