Martin Lindstrom is a TIME 100 honoree, an advisor to Fortune Top 500 brands and has featured in Thinkers50’s global ranking of management thinkers. A New York Times best-selling author, Martin has written for Fast Company and Harvard Business Review and is a columnist for the Financial Times and Management Today .
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Why do we buy the products we do? Martin reveals the findings of a three-year neuromarketing study on over 2,000 people who were fed a diet of adverts, logos and products and explores the role of our subconscious and senses in steering buying decisions.
How do 2,000 consumers in 77+ countries live while at home? Martin gathered the ‘small data’ to discover what it takes to create a product that consumers want and reveals how organizational strategies have been shaped by this experiment. A New York Times best seller.
Corporate politics and excessive bureaucracy harm organizational culture and performance, preventing a focus on what is important: the customer or consumer. The solution? Common sense. Martin guides organizations in how to find and leverage it.
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